About Digital Marketing and Smart AI
Master Digital Strategy · Harness AI · Shape the Future of Business
The Digital Marketing & Smart AI programme integrates digital marketing, brand strategy, artificial intelligence, data analytics, e-commerce, and consumer behaviour. It equips students with the knowledge and practical competencies to analyse markets, develop strategic solutions, and apply emerging technologies to real-world business challenges, providing a strong foundation for further study and professional development in the evolving digital business landscape.
Programme Overview
Diploma in Digital Marketing and Smart AI
Study Duration ：18 Months
Entry Requirement ：16 Years Old or Above
Assessment Method：100% Coursework Assessment
Tuition Fee ：RM 22,500
*subject to change*
Bachelor of Digital Marketing (Artificial Intelligence)
Study Duration：
[Full Course | 3 Years] ; [Top Up | 12 Months]
Entry Requirement：
[Full Course | 16 Years Old or Above] ; [Top Up | Any Related Diploma]
Assessment Method：
100% Coursework Assessment
Tuition Fee：
[Full Course | RM 44,500] ; [Top Up | RM 39,000]
*subject to change*
Programme Module *subject to change*
1. New Media and Brand Communication Strategy
2. Effective Leadership and Technology Integration in Business
3. Content Marketing (AI-Powered)
4. E-commerce Trends and Innovations
5. Search Engine Optimization (SEO) and AI Analytics
6. Effective Communication in the Workplace Environment
7. Smart Retail Management
8. Consumer Psychology and Digital Buyer Behaviour
9. Application of Artificial Intelligence in Marketing Technology Tools
10. Professional Business Photography
11. Strategic Digital Marketing Planning & Budgeting
12. Data Analytics for Marketing Decisions
13. Marketing Automation & CRM Strategies
14. Legal, Ethical & Regulatory Aspects of Digital Marketing
15. Digital Transformation and Customer Experience
16. Technopreneurship in Omnichannel: Digital Platform and Planning (FYP)
17. Pay-Per-Click (PPC) Advertising and AI Targeting
18. Customer Relationship Management (CRM) and AI Chatbots
19. Strategic Public Speaking
20. Value Chain Technology Management
21. Global Branding Management
22. Professional Image Management
23. Entrepreneurship and Innovation
24. Sensory Marketing
25. Operations and Information Management for Project Managers
26. Strategic Management
